Customer Loyalty: Build a Cult-Like Following

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Have you ever been a member of a cult? Don’t be so quick to say “no way Jose!” – It seems like a crazy notion, but hear us out. The term, “cult” may have a negative connotation (depending on who you are), but developing a ‘cult-like following’, especially as a brand, seems anything but insane. Are you a die-hard Apple product or Mac user? Do you refuse to fly with anyone but Virgin America? Do you only drink Coke vs. Pepsi? These particular companies have established such insane amounts of customer loyalty; they’ve created cult members out of many of us. So how do we get people hopelessly devoted to our own brands and businesses? At the New Media Expo in Las Vegas, Dino Dogan, founder of Triberr, spoke about brands with cult-like followings. According to Dogan, the only difference between establishing a cult and customer loyalty, is the intention....
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